Privacy Policy

Effective Date: April 10, 2026

Carpets Plus of America Manitowoc (“Carpets Plus of Manitowoc,” “we,” “us,” or “our”) recognizes the importance of your personal information and is committed to safeguarding it. This Privacy Policy explains what information we collect, how we use it, how we may disclose it, and the choices you have regarding our website, communications, and services.

This Privacy Policy applies to our website, including any visualizer or virtual room features made available through third-party technology providers, as well as our in-store, phone, email, SMS, AI-assisted voice, and related customer communications.

By using our website or submitting your information to us, you consent to the collection, use, and disclosure of information as described in this Privacy Policy, to the extent permitted by law.

1. Information We Collect

We may collect information in the following ways:

Information You Provide Directly

We may collect information you voluntarily provide to us, including:

your name, phone number, email address, mailing address, and other contact information;
information contained in correspondence, requests, forms, reviews, or feedback you send to us;
project details, service preferences, scheduling requests, and flooring-related needs;
transaction and purchase details, including shipping address, billing address, and payment-related information;
products or services you inquire about, save, share, or identify as favorites;
photos, room dimensions, style selections, and related information when you use virtual room, room visualizer, or similar design tools available on our site.

Information We Collect Automatically

When you use our website, we may automatically collect certain information, including:

your IP address;
browser type and version;
device type and operating system;
pages viewed and features used;
dates and times of access;
referring website or traffic source;
general usage and navigation behavior on the site.

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to support website functionality, remember preferences, analyze usage, improve performance, and help deliver a better experience. Cookies may be temporary or persistent.

You may disable cookies through your browser settings. However, some parts of the website or certain tools may not function properly if cookies are disabled.

Messaging and Call Information

If you contact us or opt in to communications, we may collect:

your phone number;
SMS consent records;
call logs and voicemail information;
message content;
appointment confirmations and scheduling notes;
customer service communications;
communication preferences and opt-out history.

2. How We Use the Information

We use the information we collect to operate our business, improve our services, and communicate with you. Examples include using information to:

respond to inquiries and provide estimates or product information;
schedule appointments, measurements, installations, deliveries, and service visits;
provide customer support and project updates;
present our website and its contents to you;
recognize you when you return to our site;
display content and products that may match your interests;
process transactions and maintain purchase and service records;
administer website features such as room visualizers, promotions, surveys, and new tools;
analyze usage patterns and evaluate the success of site functions and resources;
enhance website performance, security, and disaster recovery capabilities;
investigate possible wrongdoing or misuse of the website;
comply with legal obligations;
send service-related messages and, where permitted, promotional communications.

3. SMS Text Messaging and AI Voice Communications

If you provide your phone number and opt in where required, Carpets Plus of Manitowoc may contact you by SMS/text message and, where legally permitted and with any required consent, by artificial, prerecorded, or AI-assisted voice technologies.

These communications may include:

appointment confirmations and reminders;
estimate scheduling and follow-up;
project updates;
customer service communications;
requests for reviews or feedback;
promotional offers, seasonal campaigns, and marketing messages.

Message and data rates may apply. Message frequency varies.

Consent to receive SMS messages or artificial/prerecorded/AI-assisted voice calls is not a condition of purchase unless clearly stated otherwise in a compliant agreement.

You may opt out of SMS at any time by replying STOP. For help, reply HELP or contact us directly using the contact information below.

You may revoke consent to receive calls or texts from us in any reasonable way, including by replying STOP, asking us during a call, or contacting us directly.

4. No Sale or Sharing of Mobile Data

We do not sell, rent, or trade your phone number, SMS opt-in information, or messaging data to third parties.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. This includes your mobile phone number, text messaging originator opt-in data, consent records, and text messaging content.

We may share limited information with service providers that help us operate our business and communications, such as website hosts, visualizer providers, CRM providers, messaging platforms, scheduling systems, payment processors, or customer support vendors, but only to the extent reasonably necessary for them to perform services on our behalf and subject to confidentiality and data protection obligations.

These service providers may not use your mobile information for their own independent marketing or promotional purposes.

5. How We May Disclose Other Personal Information

We do not sell your personal contact information to unrelated third parties.

We may disclose personal information in the following limited situations:

to vendors, contractors, agents, and service providers that help us operate our website, process transactions, provide customer support, support visualization tools, host data, or perform related business functions on our behalf;
to facilitate purchases or services you request;
to maintain website functionality, analytics, security, or backups;
to enforce our policies, rights, or agreements;
in connection with a merger, acquisition, asset sale, restructuring, or similar business transaction;
when required by law, subpoena, court order, legal process, or governmental request;
when necessary to protect our rights, property, safety, reputation, customers, employees, or others.

Any disclosure will be limited to what is reasonably necessary for the applicable purpose.

For clarity, this section does not authorize the sharing of mobile phone numbers, SMS consent data, or messaging content for third-party marketing or promotional use.

6. Data Protection and Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information you submit to us. These measures may include:

account access controls and password protection;
secure third-party platforms and vendors;
restricted internal access to customer information;
encryption where appropriate;
periodic server backups and disaster recovery practices;
monitoring and security measures intended to reduce misuse or unauthorized access.

However, no method of transmitting data over the Internet or storing information electronically is completely secure, and we cannot guarantee absolute security. Any transmission of information is at your own risk.

7. Data Retention

We may retain information for as long as reasonably necessary to:

provide requested products and services;
maintain transaction and business records;
document consent and communication preferences;
resolve disputes;
enforce agreements;
comply with legal, tax, accounting, insurance, and regulatory requirements.

If you stop using our website or services, we may still retain your information as permitted or required by law and for the purposes described in this Privacy Policy.

When information is no longer reasonably needed, we will delete it, anonymize it, or securely dispose of it in accordance with our practices and applicable law.

8. Your Choices and Data Deletion Requests

You may contact us to:

request access to the personal information we maintain about you;
request correction of inaccurate information;
request deletion of your personal information, subject to applicable legal and operational retention requirements;
opt out of marketing communications;
revoke consent for SMS or AI-assisted voice communications;
update your communication preferences.

To request deletion or make a privacy-related request, contact us using the information in the Contact Us section below. We may need to verify your identity before processing certain requests.

We may retain certain information as required by law, for legitimate business purposes, or to maintain suppression records so that we can honor future opt-out requests.

9. Children’s Privacy

Our website and services are not intended for children under 13 years of age. Children under 13 may not provide personal information through our site.

We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us without appropriate consent, please contact us and we will take appropriate steps to delete that information.

10. Third-Party Features and Links

Our website may contain third-party tools, embedded content, integrations, or links to third-party websites or services, including visualizer technology, payment tools, analytics platforms, and other service providers.

We are not responsible for the privacy practices of third-party websites or services except to the extent they act solely on our behalf under contractual obligations. We encourage you to review the privacy policies of third-party sites and services separately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the effective date above.

Your continued use of our website or services after changes are posted constitutes acceptance of the updated Privacy Policy, to the extent permitted by law.

12. Contact Us

If you have questions or comments about this Privacy Policy, want to opt out of communications, or want to request access, correction, or deletion of your information, please contact:

Carpets Plus of America Manitowoc
3315 Calumet Avenue
Manitowoc, WI 54220
Phone: 920-686-0060